Cannes Lions

ANTI-SMOKING MESSAGE

AOI ADVERTISING PROMOTION, Tokyo / JAPAN TOBACCO / 2001

Film

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Overview

Description

A man attempts to light his cigarette on a windy ferry deck. He tries to find a spot where it is less windy but always finds people there. Finally, he finds a perfect spot, but a dog approaches him. The man smiles and decides to refrain from smoking. Super: Consideration given is pleasure gained.

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