In the past decade, avocados have become a darling in American foodie culture. Not only are avocados a hot food item on menus and in grocery stores across the United States, they’re making their way into countless memes, clothing items, and Halloween costumes as a result.

Over 80% of the avocados sold at grocery stores are Avocados from Mexico, but most consumers don’t recognize the brand by name. That said, branded awareness is an important objective of the Avocados From Mexico organization.

Market price for avocados is at a premium relative to other produce items, a common complaint among avocado consumers. In fact, 2018 news coverage went so far as to suggest that the rise in avocado consumption is the reason why Millennials can’t afford to buy houses.

Our new campaign was designed to get the brand noticed by promoting the value of avocados in a humorous way.

It’s often said people look like their dogs, so we wanted to take that to an extreme. We started by identifying iconic show breeds and looking for actors that shared physical characteristics with the dogs. Our actors then worked with the dogs and trainers, who coached them on how to behave, move and even bark like their dog.