The creative solution was unique; we held an exhibition for the audience to see visually the huge force of a head on collision at 125kph. The planning commenced the five-month project; we sourced a car, set a pyrotechnic company the objective to blow up the car with force of 10 grenades, rented a warehouse, began construction, hanging all the parts strand by strand, glass shatter by glass shatter. To seek endorsement and leverage council networks, we sent a direct marketing/eDM piece to key council, key road safety & community stakeholders. As a result we gained notable PR to drive awareness.

Public exhibition drew over 1,000 people deemed a huge success by client. Rodney District Council CEO endorsed the event on air, councilors/government officials attended, public feedback was extremely positive. Client feedback “Your agency is a fantastic organisation, I feel very fortunate to be working with creative people, I have always felt that the needs of the community have been the main incentive for our campaigns. Not to mention you are all outstanding in your delivery, presentation and commitment. We are making positive changes.” Jacki Dawson. Consumer feedback “I didn’t really realise the impact was so devastating, I would definitely think twice.”