Japan remains the only developed nation that continues to consume whale meat. For years this has been a volatile issue among many in Japan and many more people outside of Japan. Over the years the two sides have turned a strong debate into a dead-end fight. The objective of this work was to find a common ground to re-start a constructive conversation around the whaling issue in Japan.

We fixed miniature whales onto drinking fountains and water fountains around Tokyo where each time they were turned on, the mini-whales blew water from their spout. The whales surprise the younger user and intrigue them to visit the website where much more of the whaling issue can be discussed and understood.

Access to the Whaling page of Greenpeace Japan Site is up over 600%. But more importantly; through online quantitative research, we saw an increase in anti-whaling support from 32% up to 74% in just one year.