Cannes Lions

ENVIRONMENTAL AWARENESS

LG&F AMSTERDAM, Amsterdam / GREENPEACE / 2006

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

Using radio as a our media was the best option to express our message, because radio doesn't involve the use of paper.

Outcome

Due to this campaign, the disappearing rainforests became a hot topic again. People definitely got the message and realised the seriousness of the situation. Website visits increased and Greenpeace got loads of calls about rainforest-related subjects, such as "How can I use less paper?" and "How can I help?"

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