Cannes Lions
S,C,P,F, Barcelona / LFP (LIGA DE FUTBOL PROFESIONAL) / 2014
Overview
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Credits
Description
Millions of football fans seek out pirate websites to watch their team’s matches.
That piracy poses a threat to the interests of both football clubs and their professionals, but the fans are oblivious of this.
This campaign uses a very simple idea in which the fans appear to try to trip up and injure their own team players.
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6 items