Anua Shampoo not only repairs hair, it also heals broken hearts. In this commercial we show how the protagonist not only doesn't miss her ex boyfriend anymore, she has already found someone else.

Advertagging is using tags in a truly new way. Tagging is a very old function of Facebook, but never before it had been use as a tool to make personalized ads.

In 6 months we tagged 25,000 people and got 150.000 comments from young women. The share of Anua, grew 6%.