Chinese New Year is a very important promotion period for brands, especially for paper towels. Kleenex VIVA wanted to stimulate the usage of paper towels and increase sales during CNY.

Kleenex VIVA paper towel invited the most powerful pair of in-laws – the Queen Mother and the Queen, adapting a popular Chinese palace-themed drama to demonstrate the product’s durability and high water and oil absorbency. We create three humorous plots to resolve crisis situations at the New Year’s Eve dinner to show that Kleenex VIVA paper towel is the Instant solution to in-law issues with its Instant absorption.

Kleenex VIVA paper towel wants to become the Instant solution to in-law issues with its Instant absorption.

We invited the most powerful pair of in-laws – the Queen Mother and the Queen, adapting a popular Chinese palace-themed drama. Then, to demonstrate the product’s durability and high water and oil absorbency, we create three humorous plots to resolve crisis situations at the New Year’s Eve dinner.