Cannes Lions

AONSPEED BROADBAND PROVIDER

OGILVYONE WORLDWIDE, Vienna / TELEKOM AUSTRIA / 2005

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Overview

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Credits

OVERVIEW

Description

How can you make a Golf GTI even faster? How can you turn an Opel Manta into a racing car? With proper tuning - or with spoilers and racing stripes that make the car look like it has muscle? How can you make ISDN faster? You can start with the sticker set from Telekom Austria. Go-faster stripes that can be stuck onto the modem, PC or mouse. Tongues of fire, rally stripes and the like. Modem tuning, in other words.Or you can save yourself the trouble and switch to AonSpeed. Not only does it look fast, it really performs that way as well.

Outcome

Expected response rate: 10%. Achieved response rate: 15.10%. Cost per Order (CPO): €5.32.

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