Cannes Lions

SAMSUNG

DDB SPAIN, Madrid / MOVISTAR / 2011

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Overview

Description

We see a ballet performance. Overall the staging is classical, but the music the ballerinas are dancing to is Queen’s "We are the Champions”. The audience appears to be enjoying the show like everything is normal, but the scene is somewhat bizarre.

The camera focuses on a couple. The two of them look at each other. When the girl turns to watch the performance again, we see that the boy is wearing an earphone and he is watching on his cell phone as his soccer team wins an important tournament. The song was actually coming from the boy’s Samsung Galaxy S, where you can watch television any time, anywhere. A cell phone he got thanks to Movistar.

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