Relook the Apartheid Museum’s business cards. The new design needed to be striking, memorable and innovative.

We needed a metaphor that would represent the segregation of black and white people during South Africa’s dark past.The solution was to design a transparent business card filled with oil and water, which are renowned for not mixing. By simply handling the businesscard, the holder will see the black and clear liquids moving around eachother, but never integrating. While the card remains a completely functionalbusiness tool, it delivers a strong message about the Apartheid Museum.

The result of a business card is normally pretty difficult to quantify but by designing a card that was engaging, and thought provoking we ensured that it was not only less likely to be thrown away but would be shared with other potential visitors to the museum.