This Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democratic values of human dignity, equality and freedom. A "bill" is a printed or written statement of an amount owed. As such, we created our own Bill of Rights, Bill of Rights ZA, which was an itemised bill of how many lives were affected in the struggle to obtain the basic human rights we enjoy, and deserve, today. Our bill then served as a free ticket to the Museum so South Africans could learn in greater depth their history.

IMPLEMENTATION & SCALE:

We created over 8000 bills by printing them through a normal till point.

TIMELINE & PLACEMENT:

The bills were then delivered the night before Human Rights Day to 29 local restaurants, and were distributed on Human Rights Day. We also did desk drops to some prolific public figures, accompanied by a breakfast, with a bill folder, with our bill inside to create greater reach and impact. Our bill had the #billofrightsza printed on it so we could track the reach of the campaign on social media. We did not put a single cent behind media. The bill also served as a free entry to the Apartheid Museum.

The Apartheid Museum saw an increase of visitors by 26.5% from last year.

On a day with several newsworthy topics dominating social media - #BillofRightsZA trended on Twitter and reached over 9,3 million people.

Local news sites featured the Bill of Rights in various articles.

Thought-leaders such as ex-Public Protector Thuli Madonsela, and various South African celebrities took to social media to share our bill.

Reached over 5.1 million people.

9.6 Million Impression in just ONE DAY.

It cost $775 to produce.

$0 spent on media