Eurobest
PUBLICIS NURUN, Paris / DELAMAISON / 2016
Awards:
Overview
Entries
Credits
Background
Delamaison is the leader in online furniture in France, but the brand lacks awareness. They have rebranded recently and repositioned themselves as the partner that accompanies people looking for modern decoration.
Our job was to help them take their business further and build proximity with consumers.
Execution
Apartment Stores by Delamaison’s campaign is being promoted through a PR campaign, owned media presence (Delamaison www.apartmentstores.fr website including a competition to candidate to be an Apartment Store, and via the brand’s Facebook page), the promotional kits (tote bag, flyers, posters) and a website per Apartment Store.
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