Eurobest

Apartment Stores

PUBLICIS NURUN, Paris / DELAMAISON / 2016

Awards:

1 Silver Eurobest
1 Bronze Eurobest
3 Shortlisted Eurobest
Presentation Image

Overview

Entries

Credits

Overview

Background

Delamaison is the leader in online furniture in France, but the brand lacks awareness. They have rebranded recently and repositioned themselves as the partner that accompanies people looking for modern decoration.

Our job was to help them take their business further and build proximity with consumers.

Execution

Apartment Stores by Delamaison’s campaign is being promoted through a PR campaign, owned media presence (Delamaison www.apartmentstores.fr website including a competition to candidate to be an Apartment Store, and via the brand’s Facebook page), the promotional kits (tote bag, flyers, posters) and a website per Apartment Store.

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