Cannes Lions
APP FOR IPHONE® & APPLE WATCH
IBMIX, New York / CITIGROUP / 2015
Overview
Entries
Credits
OVERVIEW
Execution
As a result of the partnership Citi Mobile® Lite for Apple Watch® was featured as the exclusive
banking application in the apple store at the launch of the watch. It was named one of the 15
Coolest apps for Apple Watch by Time Magazine; A Must Download app by Yahoo; The most
promising bank app by BankRate; and was named one of the 50 Beautifully Designed Apple
Watch® apps by Crittercism, and according to the Javelin Report, “the functionality of the Citi
app is ideal.”
Outcome
As a result of the partnership Citi Mobile® Lite for Apple Watch® was featured as the
exclusive banking application in the apple store at the launch of the watch. It was named one of
the 15 Coolest apps for Apple Watch by Time Magazine; A Must Download app by Yahoo; The
most promising bank app by BankRate; and was named one of the 50 Beautifully Designed
Apple Watch® apps by Crittercism, and according to the Javelin Report, “the functionality of the
Citi app is ideal.”
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