Spikes Asia
TBWA\SINGAPORE / STANDARD CHARTERED / 2019
Overview
Entries
Credits
Background
For profit, many financial institutions lend money to finance dangerous industries. And they don't hold these industries to any rule or regulation. A lot of people, like you and me, are unaware of the role banks play in this. That while they can make a difference, they choose to turn a blind eye.
We would rather take a stand.
Execution
Using low drums and the sounds of bowed and scrapped steel to open the track, we gave the viewers a sense of things to come. From there we added a Bansuri, a Bangladeshi flute to give indication of where we are – the shipbreaking yards of Chittagong, Bangladesh. Then to contrast, we added layers of modernity on the traditional flute, with a low electronic synthesizer to place emphasis on what’s happening in the moment. As the immensity of the vessels is revealed, we added Tam Tams and Gongs; to roll and sweep in at the majestic sight. Main percussive section begins as we cut inside the ship. West African skin percussion is doubled with Surdo and Dabruka, and the haunting voice of a Bengali vocalist permeates the ships, a heartbreaking ode to the men who risk their lives to break ships.
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