Cannes Lions

APPAREL

R/GA, New York / 77KIDS / 2011

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We were tasked with elevating the retail experience through engaging, digital interactions.

Outcome

Through its digital advantage, the 77kids retail stores are a place that kids love to go to and where parents can find the top styles for the family. The custom-built touchscreens provide flexibility, allowing the stores the ability to change and launch new styles, push interactive messaging, scanned promotions, campaign elements and applications for each season.

Similar Campaigns

6 items

BUCHHAUS WITTWER (BOOKSTORE)

BETRIEBSKULTUR, Stuttgart

BUCHHAUS WITTWER (BOOKSTORE)

2011, KONRAD WITTWER

(opens in a new tab)