Cannes Lions
R/GA, New York / 77KIDS / 2011
Overview
Entries
Credits
Execution
We were tasked with elevating the retail experience through engaging, digital interactions.
Outcome
Through its digital advantage, the 77kids retail stores are a place that kids love to go to and where parents can find the top styles for the family. The custom-built touchscreens provide flexibility, allowing the stores the ability to change and launch new styles, push interactive messaging, scanned promotions, campaign elements and applications for each season.
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