Cannes Lions

APPAREL

THE RICHARDS GROUP, Dallas / FRUIT OF THE LOOM / 2003

Film
Film

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Overview

Description

Having just returned from a 14-year sabbatical, the Fruit of the Loom Fruit Guys are not thrilled to be relegated to a 'largely ceremonial' role. Menial fashion show tasks and deflated dialogue from men in giant fruit suits make for awkwardly funny moments. (Of course, beautiful underwear models never hurt.)

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