The global site for adidas' 2007 'Impossible is Nothing' brand campaign. 24 athletes. 33 countries. One objective. Drive a global audience deep into the mantra through personal athlete stories and challenge consumers to tackle their own ‘impossible’Innovative use of animation and green-screen video introduces each athlete, TV ad and personal artwork. Deeper engagement comes from athlete documentaries, art imagery and an ingenious flash game, to deliver rich brand experience and a strong experiential journey on from the ATL work.The site launched in March with new content rolling out across 2007, including a unique MTV competition and retail installation.