Appeton Weight Gain helps skinny people put on weight. To demonstratethis, we went beyond traditional advertising. We took the message to the man on the street. We designed windbreakers with Appeton Weight Gain branding and got bikers to put them on. The windbreakers puff up when the bikers take off. Making them look bigger than they actually are and dramatising how Appeton Weight Gain helps skinny people put on weight. This moving advertisement got instant attention, increased brand recall and moved sales.