Cannes Lions
PUBLICIS COMUNICACIÓN ESPAÑA, Madrid / BIMBO GROUP / 2017
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We see a full theatre and a I+D manager dressed in a white coat on the stage. He is showing the audience how the new formula has helped bake a better crispbread that resists spreading and spreading. Shot: a person in the audience impressed by the news starts clapping with crispbreads in his hands and gives a standing ovation making the rest of attendants get up and clap as well.
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