Cannes Lions
OGILVY, Milan / CONSORZIO V.O.G / 2008
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The magic apple tree is the new Marlene testimonial and it conveys all the joy and happiness of Südtirol and the great desire to be together.It represents the origin, how the Marlene apples go directly from Südtirol to the consumer’s houses, showing the wide variety of apples that only Marlene can offer directly to the people.
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