Nestlé Japan Ltd. ordered to increase its brand value in Japan by direct placement of its product to a wide range of potential customers.

Visual sequences of garden lanterns and illuminating the outer wall of the temple invites visitors to walk though space and time. Inside of World Heritage YAKUSHIJI, with the world highest planetarium machine and a three-dimensional sound system, we created the night sky of 1300 years ago that our predecessors also looked up at. We provide luxurious brand experience time that stimulates all of one's senses to feel the heritage of the long lasting brand.Furthermore, we collaborate yearly on a commercial campaign with a “recita caid” (dramatic reading) of a Japanese historical novel, to provide visitors to relive the campaign and deepen the brand experience.

Media Coverage.Over 4000 people participated in the two-day event, and various media covered the unique experience and contributed to improve its brand value to its target.