Realizer App was launched using social media outreach and traditional media PR.We created a webpage with written content, instructions and an embedded YouTube video describing Realizer App in a fun and playful way. That page, along with the iTunes download link we provided to a list of Bloggers known for talking about iPhone Apps, Advertising and UX design. We also reached out to our traditional media contacts and got Realizer App written about in industry publications. When asked why we would share such an advantageous tool with the public as well as competing agencies, our response was "the internet is like a 'take a penny, leave a penny' dish and we're just leaving a penny".We saw strong downloads from day one and have been reached by creative directors and technical directors from around the world thanking us for providing such a useful tool. As a result we able to add digital savvy and technical thought leadership to our already good reputation.