The key objective was to gain international headlines with our video. And we delivered on that with Print Lions being featured in publications around the world. But there were some challenges. We had to meticulously recreate awards from around the world. Awards we didn’t have access to (like the South African agency of the year award) had to be researched online and recreated as a wireframe rendering before being able to 3D print.

Instead of coming up with an idea to jump on the trend of 3D printing technology, we just skipped right to the awards. We 3D printed awards from around the world. 811 gold lions at last count.

Our goal was to make headlines beyond the awards show that the video was submitted to. It became international news and was featured in publications around the world. The agency even started to get calls from people asking if they could have an award printed for them.

Print Lions was shared all over the world. It was featured in every major advertising publication and even broke outside of the industry. Overall, it had over 1 million impressions online. It has been a huge promotional tool for the agency, garnering interested clients from around the world. Our awards haul was pretty good too. 811 gold lions, 194 One Show pencils, South African agency of the year, and Publicis Omnicom agency of the year despite no affiliation with the network whatsoever.