Create a series of custom illustrations to help bring the editorial piece, 'The Awards Game', to life with humour and playfulness.

I wanted to find a new fresh illustration style to engage the reader. After playing around with various illustration styles - from classic realism to post modern - I finally arrived with a youthful, energetic and bold approach to make it more appealing.I also drew over 150 custom illustrations that were created in pieces, to allow the designer to have maximum flexibility and control over the constantly changing layout design.

The editorial received considerable hype, and generated incredible interest to the target audiences.