Watertanks need to be changed regularly, are heavy and impractical plus require a lot of storage space. aQa Pickwick however, connects directly to the main water supply. So who needs watertanks anymore?

Still, watertanks can serve a purpose. Our mail piece introducing the aQa Pickwick launched the ‘aQa Pickwick Watertank Reintegration Program’, including a free former-watertank-wastebasket and instruction sheet to create other useful everyday items.

The accompanying letter includes a unique prize code. Cold prospects can visit the web site and check their code and have a chance to win one of 20 free aQa Pickwick systems.

The target was set for 300 orders. The mailpack was sent on October 4th 2006 and - at this point of time - generated 427 orders, meaning a 142% redemption. Various companies have also won a free aQa Pickwick by checking their code on the web site.

The middle and higher segment respond very well, for example Mercedes-Benz dealerships. A manufacturer of watertanks responded too. He was not pleased. Together with aQa Pickwick we agreed upon sending the company a large bouquet of flowers. In a water tank.