FLAP ADVERTISINGThe idea of flap advertising was ideal for Aquafresh as the medium was able to demonstrate the flexibility / strength of AQF toothbrush neck.Leveraging on AQF USP I.e. playing-up flexibility being gentle on gums/shouting new news.Instant face-2-face message hitting each commuter rider.Opportunity in building while increasing brand awareness/recall.TICKET ADVERTISINGInnovative format as it is the FIRST to be done on Putra LRT.Indirect approach towards conveying product proposition.Leveraging on AQF distinct functional benefits – 3 main highlights in various exciting/news generating creatives.

This media is relevant and appropriate for Aquafresh advertising as the flap advertising was capable of demonstrating Aquafresh key proposition.MediaCompete took the opportunity to introduce this media to Aquafresh and since then became the first advertiser in Malaysia to utilize this mediaThe result of utilizing this media has elevated the awareness of Aquafresh generally and it’s flexibility specifically.It also created “talk of the town” subject as it is the first time flap advertising was being usedFurthermore, the flap advertising was negotiated “Free of Charge” as part of the value added package negotiated based on the ticket advertising.