We asked ourselves who the best ambassador for an aquarium would be. Well, - the fish themselves of course. By remote control, they flew through the air as elegantly as if in water and transformed public spaces and shopping malls into giant aquariums. So the fish swarmed out to inspire real enthusiasm for visiting Sea Life.

The result was heavy press coverage with articles in Germany’s biggest newspapers. The amount of visitors plunging into the underwater world of Sea Life doubled within 4 weeks.