Spikes Asia
DDB NEW ZEALAND, Auckland / LOTTO NEW ZEALAND / 2018
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Description
Two armoured truck drivers, who are good friends, go about their daily routine of transporting bags full of cash.
On the way to the bank they fantasise about what they’d do if the money in the truck belonged to them. Given they spend every day next to a dream fortune, it’s a conversation they often have.
But today’s different, because when they pull up to the bank the driver proposes that they actually run away with the cash.
The passenger thinks he’s joking, but as they drive further away from the bank, panic sets in as he realises his friend is serious.
As the tension reaches a crescendo, the driver pulls out a piece of paper and hands it to his confused partner. It’s a winning lottery ticket. The whole thing has been a ruse to reveal to his friend that he’s giving him half the money.
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