1. Delivered “I can do it” through an IMC campaign leveraging football stars2. Branded PR: Fused attention for football stars and exposure of the brand 3. Ad and storefront execution in accordance with football match results preparing creatives for both victory and loss scenarios.4. Branded Entertainment: Branded TV Program soliciting viewer posting or Youtube.

Market Size+31% Jun.-Aug.Sales+17% +21.2MM UCMarket Share51.0% +2.8ptsEarned Media US$ 7.6MMPV of YouTube movies400,000