Cannes Lions
SRA RUSHMORE, Madrid / COCA-COLA / 2010
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Aquarius, a soft drink brand who believes in the greatness of human being, tells a story about four extraordinary beings: Ray, Derrick, Shujaa and Ron. The four of them were in the death row accused of a crime they never comitted. The four of them were innocent. They have travelled the ancientroute of "Camino de Santiago" hand in hand with Aquarius, an experiencefilled with a sense of freedom and solidarity. An opportunity to regainfaith in the human being.
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