Mabe launches AquaSaver, a new washing machine that saves up to 120 Lt. on every cycle, 60% more than other washing machines. Our idea was turning a virtual water saving chain into a real solution for a population in need of this resource.

The Idea was turning a virtual water saving chain into a real solution for a population in need of this resource. We created “water for everyone”, a virtual water saving chain that invited Colombians to turn each facebook “like” into real water. And then, transported all the water saved by the virtual chain to San Pedro Consolado and four other towns lacking this important resource. With effective communication on the product´s benefits we where able to impact actual and potential consumer, bringing them together to join a common cause; different from theusual topics of tradition and environment.

In just two weeks, more than 15.000 people joined Water for Everyone. - We gathered 2 million liters of water, enough to help 4 towns: San Pedro Consolado, Palmira, Altos de la Florida and Vereda Llanaditas. - With a campaign endorsed by a private Brand, we where able to create conscience of this resource and communicate that Water is for everyone.

We created “water for everyone”, a virtual water saving chain that invited Colombians to turn each facebook “like” into real water. And then, transported all the water saved by the virtual chain to San Pedro Consolado and four other towns lacking this important resource.