IDEA:Throw in an orchestra as a premium.

POKKA SAPPORO’s Jikkuri Kotokoto (instant soup) offers a lineup of eight soups by food ingredient. (Corn, potato, pumpkin, etc.) When the package is read with AR (augmented reality), a musician appears for each soup flavor and plays an instrument. When two or three flavors are read simultaneously, the sounds are played together as a duet or trio. Collect all eight soup flavors and a secret character will appear to perform a special stage. You can also be the conductor and enjoy the performance by tapping on the musician.

RESULT:Enjoyed learning about foods.

The game element using AR and the symphony scheme to encourage collecting different flavors. By combining these two features, the children were able to have fun while they learned about foods used to make the soup. The sales results for the product lineup increased by 15% versus the previous year. The campaign was covered by many media. It also deepened the bond between parent and child and facilitated in-depth communication about foods.