Recently, we have had lots of Branded Entertainment in Japan including TV drama, TV shows, events, games, animation, social media etc. So the situation of Branded Entertainment in our country is getting more open compared to the past.

We realized that the best way to get the young people to experience the stimulation of the strong sparkling effect was through the, “Sparkling Sound.”

Through the creation of the music effector, which uses the distinctive strong sparkling sound of the product and applying it through rock music we were able to reach our target directly.

As a result, the project got 8 million Sparkling Rock Music related video views. It generated over $3.5 million worth of free publicity. The sales increased to 114％ compared with the previous year. Sparkling Rock Music becomes a new genre within Japanese rock music.