Cannes Lions

ARABIAN FOOD

GIOVANNI+DRAFTFCB, Sao Paulo / HABIB'S / 2008

Film
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Overview

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OVERVIEW

Description

Habib’s is the only Arabian fast food restaurant in Brazil and to promote their flagship product, Esfihas, and point out its low cost, we decided to create an animation establishing a direct relationship between the low cost of Habibs' Esfihas and the Arabian custom of raising large families.

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