So we created a magic lamp that, when it’s rubbed, sends a signal to a Habib’s restaurant nearby to deliver the order within the promised time. We gave 3 of these lamps out to the biggest brand fans and promoted an ARG to award the winner the last one.

Millions of fans were impacted, generating more awareness and sales, in addition to a lot of spontaneous publicity, happy clients, and the perception that what Habib’s can do for its customers no other competitor can.