SITUATION:

Every year, about 70.000 women are diagnosed with breast cancer in Germany.

Every woman – unhindered by difficulties due to language or cultural backgrounds – should know that early detection can save lives and offers more success in treatments.

BRIEF:

Pink Ribbon Germany intended a nationwide awareness campaign reaching out to women with diverse migration backgrounds and language barriers. Additionally Pink Ribbon wanted to offer their new multilingual breastcare app. The free educational app comes in seven languages to help overcome linguistic obstacles in the fight against breast cancer.

OBJECTIVES in this order:

1. Awareness among the different language target groups

2. Promote the website www.breastcare.app

3. Increase app download in Play- and AppStore

High awareness within different language target groups.

Increasing traffic on the campaign website by 418% and app downloads by 70%.

This also led to an increase in social media and press coverage.

This helps raise an overall awareness of the issue of breast cancer among women in Germany, regardless of language barriers and cultural backgrounds.