Increase the number of donations at blood donor clinics across Canada.

Thank you cards were sent to donors. But these weren't ordinary cards. When opened, recipients were actually holding a three-paged thank you card. Each page a "thank you" from a different person who had their life saved thanks to the recipient's donation.

Two weekd after a campaign drop, the thank you card resulted in a response rate of 6%. That translates to 300 donations, and more importantly 900 saved lives.