Cannes Lions

ARCOR-DSL

BLUE MARS, Frankfurt / ARCOR & CO. / 2003

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Description

The application exists of a transparent flash-banner. The user is able to interact with the banner in an amusing way: By clicking the body of the Superstar and the keyboard the figure begins to dance and sing about Arcor-DSL (e.g. "always very fast with Arcor-DSL"). The performance the user created by clicking is saved and can be sent to friends. While accepting the possibility of saving, the user is directed to a product site, where Arcor-DSL is communicated in a very "superstar-ish" way.The application is created in order to reach the target group of users without DSL or users who think of changing their ISP. By interacting with the user in such a funny way, Arcor is striving for new customers for their broadband access.

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