Cannes Lions
BMF, Sydney / DAIRY FARMERS / 2008
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The Ski Yoghurt brand has a historical strength of fruit and yoghurt in Australia. The category had become very worthy, so we decided to break away from that.The everyday fate of most fruit isn’t very lucky; they get squashed, manhandled, put in life drawing classes, made into compost, or worse. Only lucky fruit ends up in delicious Ski yoghurt. The best place for fruit.
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