The application exists out of a transparent flash-banner. Integrated in a product website the flash-banner communicates the benefits of the Arcor StarterBox in a simple and amusing way. The Arcor StarterBox is a console that contains 3 devices within. It enables users to easily access DSL. The StarterBox is much easier to handle as compared to the competitor products.The application is created in order to reach the target group of non-experienced users. By reducing the uncertainty, which the customer has about DSL installation, Arcor strives new customers for their broadband access.