Cannes Lions

CEREAL BAR

DEL CAMPO/NAZCA SAATCHI & SAATCHI, Buenos Aires / ARCOR & CO. / 2010

Awards:

1 Shortlisted Cannes Lions
Film
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No one can deny we actually live in a “crazy” world, which is even crazier when a cereal bar invites us to eat something fast, without interrupting what we’re doing.Even so, this would seem to be the healthiest option.That’s why, in order not to drive ourselves crazy, we have to “Find the equilibrium within our madnees”

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