Cannes Lions
GRABARZ & PARTNER, Hamburg / ARCOR & CO. / 2008
Overview
Entries
Credits
Description
To make online gamers aware of Arcor’s Power Paket with its particularly fast Internet connection (16,000 kbps).The long loading times for online games without the fast Power Paket are dramatised through viral marketing. We show what the game characters do while they're waiting: they get bored, engage in small talk, stare at each other in silence and slowly lose their patience.
Similar Campaigns
12 items