Cannes Lions

ARCOR POWER PACKAGE INTERNET CONNECTION

GRABARZ & PARTNER, Hamburg / ARCOR & CO. / 2008

Film
Film
Film

Overview

Entries

Credits

Overview

Description

To make online gamers aware of Arcor’s Power Paket with its particularly fast Internet connection (16,000 kbps).The long loading times for online games without the fast Power Paket are dramatised through viral marketing. We show what the game characters do while they're waiting: they get bored, engage in small talk, stare at each other in silence and slowly lose their patience.

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