To introduce this classic medium teletext to a younger generation, we visualise the power of teletext with a campaign that transforms news into pixelated art.

We based the microsite on the European teletext standards governing the use of symbols, meaning that the only design elements on the website are keyboard symbols. design elements on the website are keyboard symbols. The hard of the microsite is a generator, that transforms images uploaded by users into pixelated art. This way anyone can transform their photos into pixelated art.

Through our a campaign we breathed new life into teletext news. Our film, the print images and many other activities spread quickly through social networks such as Facebook and Twitter. With over 10,000,000 visitors, ARD teletext became the 2013 market leader.