Cannes Lions

ARD TELETEXT

THJNK, Hamburg / ARD / 2014

Case Film
Film
Presentation Image
Presentation Image
Supporting Images
Supporting Images
Supporting Images
Presentation Image
Supporting Images
Presentation Image
Supporting Images
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Overview

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Credits

OVERVIEW

Description

To introduce this classic medium teletext to a younger generation, we visualise the power of teletext with a campaign that transforms news into pixelated art.

Execution

We based the microsite on the European teletext standards governing the use of symbols, meaning that the only design elements on the website are keyboard symbols. design elements on the website are keyboard symbols. The hard of the microsite is a generator, that transforms images uploaded by users into pixelated art. This way anyone can transform their photos into pixelated art.

Outcome

Through our a campaign we breathed new life into teletext news. Our film, the print images and many other activities spread quickly through social networks such as Facebook and Twitter. With over 10,000,000 visitors, ARD teletext became the 2013 market leader.

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