The main challenge and goal of this campaign comprised of posters, was to narrow the relationship between Sonora and music fans. And at the same remind them that with Sonora they have millions of songs available at anytime, anywhere from any device.

We studied the career of various artists and musicians and found out where their paths intersected with that of other musicians.

The outcome was a map showing music styles that were very deifferent but are not too far apart. To illustrate this story we used a graphic element, the image of albums intersecting. A simple way to see that, for example, by music connections, Black Sabbath is not that far from the teen band Hanson.

It’s hard to measure the results of a poster campaign like that, whose simple goal was to strengthen the brand’s image, but Terra received hundreds of orders for copies of this poster via email.