• An amazing 11,000 bottles sold in 2 weeks, from a stock of 13,000.• From mailing 50k people we had 46,096 visits.• Absolute unique visitors 22,560.• Page views: 338,534.• Average page views per person : 7• Average time spend on site : 14 minutes.• Word of mouth has made this campaign very successful in terms of recruiting new members to the Committee – rate of new members joining the Ardbeg Committee has risen 300% since campaign launch and is ongoing week on week.• ROI: 850%