Cannes Lions

BUDWEISER

FALLON LONDON, London / BUDWEISER BUDVAR / 2009

Film
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Description

The new campaign thought is True Dedication, which is born from the fact that Bud is always striving to make the perfect beer. To illustrate this we formed the most dedicated band in the world (or Nashville) mentored by the Visionary Dave Cloud. We filmed them jamming together in their basement practicing tunes like Popcorn and playing a gig, with their signature tune ‘Push it,’ to a crowd of five in the local Springwater Bar.

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