A few days after the first email push, all the bottles were sold!

We achieved 197,724 hits to the Ardbeg 1965 website.77.3% of the visits to the site were international - and all without a huge international media budget.

As collectors' items, these bottles will continue to rise in value for their new owners.

The sale of 261 bottles at £2100 generated £548,100, with a launch budget of only £50,000-1,096% return on investment.For awareness,this campaign was one of Ardbeg’s most successful of all time.