RAUCH is the first drinks company to produce a 0.5 litre multi-drink carton, enabling one to sample and literally drink in six different HAPPY DAY varieties. The drink carton is ideal as a hand-out to take away. Whether in supermarkets, on the street or at event promotions.

MULTITASTE is a drink carton, inside which there are six food-safe juice chambers made of a double-welded composite sheet. Each chamber is filled with a different type of juice. Using an acrylic straw, you puncture the chambers one by one and sample the pink grapefruit, mango, banana, apricot, coconut-pineapple and strawberry varieties. The design of the carton looks like a stripy colour code, depicting the diversity of HAPPY DAY juices.

MULTITASTE was distributed at promotions (Germany and Austria) in front of supermarkets, on shopping streets and at sporting and cultural events sponsored by RAUCH. The unusual and playfully designed teaser carton made people immediately curious, with everyone discovering at least one new favourite flavour. The design of this innovative teaser carton was loved by everyone. As to the contents, everyone had their own taste: mango and coconut-pineapple were the most popular juices with banana the favourite for children. Somewhat less popular for them: pink grapefruit. Although this variety was very well received by older people. Everyone to their own taste. Just like HAPPY DAY juices by RAUCH. "Enjoy Diversity".