Samsung has realized that between technology and sport there is something in common: the constant search for overcoming. And since people were going wherever the sport was, Samsung took advantage of being a worldwide Olympic sponsor of 2016 Rio Olympics and decided to take the Olympic spirit into the stores.

From this, he developed a furniture totally geared towards the Olympics, praising the sports and the device.

This case deserves to win because it was an innovative material. It was the first time in history that the gymnastics apparatus became a device’s display.

So, the brandshop Samsung and retail became an extension of the Rio 2016 Olympics’ arena.

Basically, two materials were used: white acrylic and pinus wood.

The acrylic made reference to the technology while the wood added an emotional warm touch to the display, bringing the sentimental side of the sport.

All the store displays were minimalist and clean like the Samsung brandshop and displays.

During the 2016 Rio Olympics Games, people were going where the sport was. More than 1 million people were impacted in 20 stores in Rio and São Paulo in the Olympic period.

In addition to presenting the device Samsung S7 on sports appliances, it was an opportunity for the people to get to know less popular sports equipment and learn their curiosities.

In one of the displays were hanging posters photographed by the smartphone. They were gifts for those who passed by the shops.

The material was a success, the public commented and shared in social networks